White papers are important marketing tools for insurance wholesale brokers and anyone else for whom their expertise is a huge part of what they sell. White papers can be an important vehicle for showcasing your expertise and educating insurance agents about the coverage and markets you work with. Here are a few mistakes to avoid when writing one.
Not knowing why you’re writing. White papers can …
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When building your business as an insurance wholesale broker, it can be tempting to work with any and all insurance agents you can. Never saying “no” can seem like the only way to build a healthy business.
However, at some point, it is important to be selective. Carefully choosing the agents you work with can actually be more effective in building and strengthening your business than …
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As an insurance wholesale broker, you can expand your business significantly by expanding the number of products you specialize in—and the number of markets you work with. Part of expanding that base of business, however, includes publicizing your new areas of expertise. This is easier to do with a targeted, systemic marketing strategy. Here are just a few tools you can use to spread the …
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Social media can be a great way to build awareness of your brand, keep in touch with your business partners, and keep track of important conversations relevant to the types of insurance you specialize in. However, it can be difficult to see direct returns in terms of revenue growth for all the effort you put into social media. It doesn’t have to be this way. …
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If you want to build your business as a wholesale insurance broker, you’ll need to make sure insurance agents in your industry know about your special areas of expertise—and the relationships you have with various insurance markets. Word of mouth, referrals, and business connections can do a lot for your business, but often you’ll have to take some targeted action to move beyond that. Here …
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