Lots of insurance agents go to networking events. And if you’re a wholesale insurance broker looking to expand your network, it might be worth it to consider attending some of these. Even if you’re doing as much as you can in terms of online branding and outreach, there’s often no substitute for meeting people in real life.
But networking events take time—and your time is valuable. …
Full Article
“Content Marketing” is a buzzword you may have seen floating around. Simply speaking, it’s a marketing method that’s sort of anti-marketing. It’s designed to offer information of value to your audience—education and tips that could come in the form of blog posts and articles, e-books, webinars, podcasts, social media posts, or white papers—without a sales pitch.
There are many different ways to do content marketing, and …
Full Article
LinkedIn is a great place to make connections with your clients- insurance agents and brokers, promote your expertise as a wholesale insurance broker, and nurture the connections you have. But there’s a definite set of do’s and don’ts for LinkedIn—points of etiquette that it’s important to know and conform to if you want to make a good impression. Here are a few LinkedIn missteps it’s …
Full Article
LinkedIn is an invaluable tool for forming business connections in the insurance industry. Wholesale insurance agents can use LinkedIn to keep in front of current connections and nurture those relationships—as well as make new connections that might be valuable to your business. Here are a few tips.
Join the groups where insurance agents hang out. Do a few searches on LinkedIn to find groups to join. …
Full Article
Blogging can do a lot for your wholesale insurance business. It can get you in front of retail insurance agents, help showcase your expertise and make your website more findable in the search engines. If you’re thinking of launching a blog, here are a few tips for starting off on the right foot—and ensuring you get the results you want.
Plan your editorial schedule. Sometimes it’s …
Full Article