Posts in the Category:Marketing Plan

Most wholesale insurance brokers are aware of LinkedIn, Twitter, and Facebook as potential marketing platforms. But there are a wide range of others as well—some that focus more on the visual than on text-based updates. A picture may say a thousand words, and video might be a great sales tool—but can visual social media platforms work for brokers?

The answer is that yes, they can. We’ll …

Many wholesale insurance brokerages are generalists—what they focus on is the risk that’s too challenging for the standard market, across all specializations. Niche marketing takes that one step further. Instead of specializing in challenging risk across any insurance area, you’re focusing in on one specific area—like excess transportation, cyber liability, or neutraceuticals, or specializations like those in a specific region.

Niche marketing can be an extremely …

In many markets, customers care a lot about price, but many insurance agents have little control over pricing—as the carrier sets the prices. Sure, you can work with insureds to find opportunities to reduce premiums, but in the end you can’t tinker with pricing strategy to see what works best—and your competition sells many of the same products, priced the same way.

Insurance agents, brokers, and …

Not everyone sees the same results when they do a search on Google. Where you are when you’re searching can often determine what you see. If you do a search for “physical therapists,” for example, Google will show you physical therapists in your area—even if you didn’t specify a specific location.

It’s the same with an insurance agent who is searching for a wholesale insurance brokerage …