A webinar is like a seminar—but instead of holding it in a classroom or conference room, you’re leading it online. Holding a webinar—essentially giving an educational presentation—is a great way to connect, demonstrate your expertise, and educate your agents and brokers about the insurance products you sell. Here are a few ideas for wholesale insurance agents.
Highlight a specific product you sell. You can conduct a …
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Exhibiting at a trade show is not cheap. You’ll invest in your booth, your marketing collateral, your staffing, and travel expenses—among other things. The expense can be worth it, but only if you generate revenue from having been there. Much of the time, this starts with a strong follow-up strategy.
Here are four tips to help you get the most return on investment from your next …
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When attending a trade show, you represent your company two ways: through your marketing collateral, and through your people. When it comes to both, the right strategic decisions can make a significant difference in how you’re perceived—and your success at the show. Here are a few things to consider.
Marketing Collateral and Strategy
When planning out your promotional strategy, be aware of the different types of collateral …
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As a wholesale insurance broker, your business is most likely built on establishing your expertise in a specialized area of the insurance market—and becoming a valued expert resource for insurance agents and brokers who need that type of coverage for their clients. If you’re looking for ways to generate new business, showcasing your credibility is a good tactic to take. Here are a few ideas.
Build …
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As a wholesale insurance broker, you have specialized expertise in a certain sector of the insurance industry that some retail insurance producers may not have. And when looking for wholesale experts to work with, insurance producers often choose primarily based on the depth of expertise the wholesaler has in a specific line of insurance. Are you showcasing your specific expertise to the fullest —or are …
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