Like banking, medicine, and law, the insurance industry tends to be fairly conservative. There’s nothing wrong with that in and of itself, but with more wholesale insurance brokerages and other insurance companies getting into social media, it can sometimes lead to some off-tone messaging. Trying to maintain a formal, all-business tone doesn’t always work well in social media.
We’re not advocating being unprofessional or inappropriate in …
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More and more insurance agents and brokers are getting on social media. That means it’s also becoming a better place for wholesale brokers to make connections and showcase their expertise. But you have limited time—and social media can sometimes be a time suck. It’s important to pick the right platform for your business and your audience. Here’s a breakdown of what’s out there—and its potential …
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“Content Marketing” is a buzzword you may have seen floating around. Simply speaking, it’s a marketing method that’s sort of anti-marketing. It’s designed to offer information of value to your audience—education and tips that could come in the form of blog posts and articles, e-books, webinars, podcasts, social media posts, or white papers—without a sales pitch.
There are many different ways to do content marketing, and …
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LinkedIn is a great place to make connections with your clients- insurance agents and brokers, promote your expertise as a wholesale insurance broker, and nurture the connections you have. But there’s a definite set of do’s and don’ts for LinkedIn—points of etiquette that it’s important to know and conform to if you want to make a good impression. Here are a few LinkedIn missteps it’s …
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LinkedIn is an invaluable tool for forming business connections in the insurance industry. Wholesale insurance agents can use LinkedIn to keep in front of current connections and nurture those relationships—as well as make new connections that might be valuable to your business. Here are a few tips.
Join the groups where insurance agents hang out. Do a few searches on LinkedIn to find groups to join. …
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