In an age of email, social media, and ubiquitous websites, direct mail can seem like a dying art. Who sends actual mail anymore? The truth is, a lot of companies are cutting back on their direct mail—and that presents an opportunity. Sending promotions in the mail now makes you stand out. It might seem a little old-fashioned, but in a digitally connected society, there are …
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No matter how well-produced your webinar or how well-written your white paper, if it’s not on the right topic, it may not attract the audience you’re looking for. When developing new content, while production value, research, marketing, and other considerations are important, choosing the right topic is perhaps the most crucial element for success.
It’s time-consuming to sit through a webinar or read a white paper, …
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As a wholesale insurance broker, it’s crucial that the agents you work with have a strong sense of your areas of expertise—and the value you bring to them as a partner in their own businesses. If your website is a genuine resource to visiting insurance agents, it will do a large amount of sales work for you. Here are a few components of a website …
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On April 21, 2015, Google released a new algorithm update. Whenever it does this, website rankings get reshuffled as some long-held SEO practices either stop working or actively start hurting website rankings. Google’s recent mobile-ready release focuses on rewarding websites that are friendly and visible to mobile devices—and will improve searchers’ ability to get the search results they want on those devices.
To searchers, this is …
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Content marketing: it’s more than a trendy buzzword. It’s a type of marketing that’s perfectly suited to wholesale insurance brokers. If you’re in the business of being an expert resource to the agents you work with—and if the principal commodity you’re selling is your in-depth expertise in certain specialty lines and the markets that sell them—then you’re missing out if you don’t have a solid …
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