In years past, wholesale brokers specialized in one thing: placing difficult risk. Many wholesalers would take any risk scenario that came their way, and try to find a market for it. These days, however, the industry is trending toward specialization. Should you specialize? Here are a few questions to answer first.
Are you already established as a generalist? If you’re already an established wholesale broker with …
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For wholesale insurance brokers, relationships with insurance agents are essential to a thriving business. Your relationships with insurance agents are crucial, and agents rely on these relationships when looking to place difficult risks. For many wholesale brokers, the depth and quality of the relationships they form can make them stand out in the business. Here are a few ways you can nurture and strengthen your …
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Blogs, webinars, and various social media platforms all compete with e-newsletters for the time and attention of your audience. However, e-newsletters can still be very effective in promoting your expertise, nurturing relationships, and keeping your readers informed.
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Wholesale insurance brokers often play an important role in helping insurance agents and brokers close sales with clients who have very specific insurance needs. This is a big part of the value many wholesale brokers provide. Here are a few tips for sharpening your skills in this area.
Be the expert resource. At times, the selling insurance agent/broker will bring wholesale brokers in on their sales …
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As great as social media is, it can also be a challenge. It takes a lot of time and doesn’t always pay off. Sometimes it’s easy to lose sight of the social aspect of these platforms in the interest of getting some return for your investment, but this is a mistake. Here are some tips to make sure you’re taking best advantage of your social …
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