When attending a trade show, you represent your company two ways: through your marketing collateral, and through your people. When it comes to both, the right strategic decisions can make a significant difference in how you’re perceived—and your success at the show. Here are a few things to consider.
Marketing Collateral and Strategy
When planning out your promotional strategy, be aware of the different types of collateral …
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As a wholesale insurance broker, your business is most likely built on establishing your expertise in a specialized area of the insurance market—and becoming a valued expert resource for insurance agents and brokers who need that type of coverage for their clients. If you’re looking for ways to generate new business, showcasing your credibility is a good tactic to take. Here are a few ideas.
Build …
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As a wholesale insurance broker, you have specialized expertise in a certain sector of the insurance industry that some retail insurance producers may not have. And when looking for wholesale experts to work with, insurance producers often choose primarily based on the depth of expertise the wholesaler has in a specific line of insurance. Are you showcasing your specific expertise to the fullest —or are …
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Relationships are crucial to the wholesale insurance business. Building lucrative relationships with insurance producers is a key part of driving the success of your business. Here are a few things producers look for in their wholesale partners—and how to make sure they see those things in you.
Your expertise in the line of coverage they need. As a wholesale insurance broker, your expertise is what you’re …
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Don’t have the time or budget to attend a trade show? Do it online. Virtual trade shows are becoming more and more popular in a wide range of industries—and it’s easy to see why. Here are a few advantages they can have.
They’re affordable. With a virtual trade show, you don’t have to pay travel costs such as hotel rooms, plane tickets, and food for yourself …
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