What impression do you make on your prospects? Your demeanor, marketing collateral, and staff should all exemplify your company’s branding and message, but sometimes a little leave-behind or gift item can make an extra-special, more meaningful connection between your company and a potential new client.
With advertising specialty items, you have an opportunity to give a product that distinctly says, “This is who we …
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Gary Hayes via Compfight
Every business owner knows that marketing is an important part of growth, but for smaller businesses and those without a dedicated marketing team, it’s very often something that is neglected. Most often, businesses will focus on marketing just once or twice a year – when they receive an offer for a free ad, have a conversation with a colleague, …
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As part of an overall marketing strategy, taking advantage of the benefits of using regularly scheduled press releases can propel your business to the next level. They broaden your reach, allow you to highlight your business beyond your subscribers and contacts, and help draw in new leads.
Even a simple press release can have far-reaching effects – and those results are measurable. Most online distribution systems …
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Spring is soon to end and that means trade show season is typically wrapping up for awhile. If you exhibited at a show recently, you most likely have a stack of business cards heaped up on your desk.
Thousands of business professionals exhibit at trade shows every year, but miss out on the biggest reward: keeping those connections. Most will do what you may have done…they’ll move that stack of …
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For many insurance professionals, having a Facebook profile is a fun, interactive way to keep in touch with clients, family, and friends. But some resist signing up for Facebook because of privacy concerns.
Facebook has made great strides in improving the way your information can be displayed and your profile found. Since the new Timeline format has just gone into place, now is a great time …
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