For many insurance professionals, having a Facebook profile is a fun, interactive way to keep in touch with clients, family, and friends. But some resist signing up for Facebook because of privacy concerns.
Facebook has made great strides in improving the way your information can be displayed and your profile found. Since the new Timeline format has just gone into place, now is a great time …
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For decades, companies that sponsor and/or exhibit at traditional insurance tradeshows have followed the same routine:
Shell out exorbitant attendance or booth fees and travel expenses.
Wrangle the necessary staff to attend and to cover the office while you’re away.
Only to return to their offices with a stack of business cards from people you barely remember.
How many of those new contacts do you follow up with? How …
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VIRTUAL INSURANCE TRADESHOW COMING TO A COMPUTER NEAR YOU
The 2012 Virtual Insurance Marketplace Is Attracting Industry Leaders as Sponsors
The 2012 Virtual Insurance Marketplace is the second offering from Direct Connection Advertising & Marketing, an agency specializing in insurance marketing services. The 2012 VIM promises industry leading sponsors, more interactivity, better accessibility, and an overall more diverse group than the 2010 show.
A virtual tradeshow experience is …
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When you first started building up your insurance agency or brokerage, you might have done what many business owners do: bypassed developing a marketing plan. Marketing is crucial to the growth and stability of any insurance business, and a solid marketing plan can put you in a position to consistently draw in new business. Here we explore the reasons why this is true.
1. A Marketing …
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A study released by Merkle in 2009 showed that Americans are open to receiving promotional emails as long as the content is “relevant and valuable” to them. It’s likely that your clients and prospects consider their insurance needs “relevant and valuable” and, in fact, they’ll actively seek to sign up to receive these kinds of emails. With this in mind, email can be a powerful …
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