Social media can be a fantastic tool for marketing your insurance business. Mostly, it’s free – but it’s also time-consuming. So how do you get the most out of social media without sinking hours into managing your accounts every day? Here are a few suggestions.
Schedule posts ahead of time. There are lots of tools, such as Buffer, Hootsuite and Later, that will let …
Full Article
Want to find out what your customers really think? The simplest way is to ask. Customer surveys can be a powerful tool for taking the pulse of your customer base, adjusting your marketing and service, and strengthening your business.
But “simple” doesn’t always translate to “easy.” There’s a right and wrong way to do customer surveys. Here are a few tips to make sure you get …
Full Article
Every year, the Insurance Industry Charitable Foundation runs its eight-day Week of Giving—where insurance professionals from all over the country join up with nonprofit organizations to volunteer in their communities.
This year, Kristen Nevins from Direct Connection Advertising & Marketing volunteered to help serve meals at Father Joe’s Village in downtown San Diego. While there, Kristen met up with the team from Insurance Journal, as well …
Full Article
LinkedIn is one of the top sites for professional networking online—and it brings a lot of benefits. But not everyone who uses LinkedIn gets the most they can out of it. Here are a few tips for fueling your presence on the site—and generating more business.
Share your articles around. There’s a feature on LinkedIn called “Trending in Your Network.” It marks out articles that …
Full Article
One of the most common reasons why many business owners neglect using press releases to promote their businesses is that they don’t think they have anything newsworthy to report. In fact, your business is more newsworthy than you think!
Any of the following topics can be featured in a press release:
The …
Full Article