Using virtual tradeshows is becoming increasingly more common, and the insurance industry is primed to benefit from this money-saving, time-saving online experience. So what is a virtual tradeshow?
If you look quickly at the picture above, you might at first mistake it for a traditional tradeshow. In fact, it’s the main lobby of a virtual tradeshow. With amazing advances in technology and graphics, companies who have …
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A study released by Merkle in 2009 showed that Americans are open to receiving promotional emails as long as the content is “relevant and valuable” to them. It’s likely that your clients and prospects consider their insurance needs “relevant and valuable” and, in fact, they’ll actively seek to sign up to receive these kinds of emails. With this in mind, email can be a powerful …
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Autoresponder is a little tool with huge potential! It will:
Automate your follow up process with prospects
Help you close sales
Improve communication with your clients and prospects
You can access an autoresponder through services like Constant Contact, AWeber or Vertical Response.
Let’s say you have a form on your website where a prospect can request more information. She enters her name, email address, and phone number in the form. …
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How many times do you have to communicate with a new prospect before you can make them a customer?
1) Contact
Let’s start with the initial call. You must sell them on your ability to get them what they need, when they need it and at a price they deem acceptable. They will also need to know that a live person is there to help them …
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Twenty-eight-year-old Jennifer is a new mom. For the first time in her life, she has to think about the welfare of someone totally dependent on her, so she’s decided to explore insurance, but she doesn’t know where to start.
One day, in a rare quiet moment, Jennifer is logged on to Facebook and sees that her friend Ellen is connected with an insurance agent. She …
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