Direct Connection Advertising & Marketing is pleased to announce the promotion of Kristen Nevins to Director of Marketing & Operations. Nevins’ increased responsibilities will include managing the company’s team and playing an integral role in directing customized marketing and advertising strategies for clients.
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PPC (or “Pay Per Click”) advertising is a type of ad where you pay a fee every time someone clicks on your link. You can set up PPC advertising on a variety of different platforms, but the type of PPC advertising we’re talking about here is more specific: paid search.
With paid search advertising, you set up PPC ads tied to specific search terms on Google. …
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Anita Nevins has served the P&C insurance industry in various marketing roles since 1986. In 2003, she established Direct Connection Advertising & Marketing, a boutique agency specializing in advertising, strategic marketing and communications for the industry.
Her work has helped clients connect with target audiences, increase brand exposure, drive website traffic and generate leads to grow their business. While her team has grown, Nevins continues to …
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Social media can be a useful marketing tool for the wholesale insurance industry. However, there are a few pitfalls to avoid when getting started and developing your social media strategy. Here are a few common mistakes wholesale insurance sellers make when tackling social media.
Not putting content first. Think about it: you share your expertise at trade shows and conventions, in industry magazines, and in plenty …
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LinkedIn is one of the top sites for professional networking online—and it brings a lot of benefits. But not everyone who uses LinkedIn gets the most they can out of it. Here are a few tips for fueling your presence on the site—and generating more business.
Share your articles around. There’s a feature on LinkedIn called “Trending in Your Network.” It marks out articles that …
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