The coronavirus has had a devastating impact on everyone’s lives. We’re now living in an unusual time where everyone in your audience likely has at least one thing in common: they’re all feeling the effects of COVID, one way or another.
That means there’s an opportunity for you to speak to everyone in your demographic by discussing COVID-related issues, especially as they apply to the types …
Full Article
Wholesale insurance brokers build their businesses on the strength of their relationships—to both carriers and agents. But in the midst of the coronavirus pandemic, outreach can be a challenge. Your business associates are more distracted than ever, with very important concerns spanning financial solvency, personal health, and family.
There’s no question that this virus has affected every aspect of our lives. But you can still keep …
Full Article
Digital marketing is any marketing that takes place online, from your website and email distribution list to your social media strategy. It can be a complex multi-level endeavor, or just involve your company website and LinkedIn account.
In 2019, you need an online marketing strategy – that’s where your prospects are, and where they expect to find you. According to SocialMediaToday, Facebook’s user count has …
Full Article
According to the Content Marketing Institute, content marketing is one of the best methods for online promotion. It gets three times the results of paid search and outbound marketing and costs approximately 62% less.
Wholesale insurance is particularly suited to content marketing because it’s a business where
brokers thrive on their expert reputations, and where agents turn to brokers for their biggest
insurance challenges. With content marketing, …
PPC (or “Pay Per Click”) advertising is a type of ad where you pay a fee every time someone clicks on your link. You can set up PPC advertising on a variety of different platforms, but the type of PPC advertising we’re talking about here is more specific: paid search.
With paid search advertising, you set up PPC ads tied to specific search terms on Google. …
Full Article