PPC (or “Pay Per Click”) advertising is a type of ad where you pay a fee every time someone clicks on your link. You can set up PPC advertising on a variety of different platforms, but the type of PPC advertising we’re talking about here is more specific: paid search.
With paid search advertising, you set up PPC ads tied to specific search terms on Google. …
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Generally, the prevailing advice for insurance professionals is that if you only have time to be on one social media platform, it should be LinkedIn.
However, your prospects also have lives outside of work. In 2018, there were over 1 billion users per month on Instagram according to a TechCrunch report. That’s more than double the users on Twitter—and chances are some of those users …
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Social media can be a fantastic tool for marketing your insurance business. Mostly, it’s free – but it’s also time-consuming. So how do you get the most out of social media without sinking hours into managing your accounts every day? Here are a few suggestions.
Schedule posts ahead of time. There are lots of tools, such as Buffer, Hootsuite and Later, that will let …
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Blogging can bring great advantages across a wide variety of industries. But is it worth the time for wholesale insurance brokers?
According to ZoomInfo, US-based Internet users spend 3x more time on blogs than they do on email. That statistic alone makes blogging worth it for most people in most industries. However, keeping a consistent blog can involve a not-insignificant time commitment. We believe wholesale …
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It’s the start of 2019 and it’s time to resolve. Here are four things you can do to up your game in the coming year.
Give your website a revamp. What’s up with your branding these days? Is your website mobile-friendly? If your branding and visuals haven’t been updated in a few years, they may be coming off a little stale—and nobody can afford to …
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