Don’t have the time or budget to attend a trade show? Do it online. Virtual trade shows are becoming more and more popular in a wide range of industries—and it’s easy to see why. Here are a few advantages they can have.
They’re affordable. With a virtual trade show, you don’t have to pay travel costs such as hotel rooms, plane tickets, and food for yourself …
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When we think of advertising, most people think of billboards, TV ads, magazine spreads, or even online promotions. But you can also think smaller—on pens, mugs, flash drives, calendars, and more. These little advertising tools might not be as flashy as a high-production-value commercial or attention-grabbing billboard ad, but they have been shown to be both more effective and more cost-efficient as an advertising medium. …
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Blogging can be time-consuming and challenging—and for many insurance wholesalers, the benefits can be hard to determine. But there are plenty of them. Here are a few reasons why every business needs a blog—including yours.
If you think it’s hard, chances are your competitors do, too. Which means there’s an opening out there for you to leave your mark. Don’t think anyone would want to read …
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Most likely, many of your customers are on Facebook—either for personal or business purposes. This makes Facebook an essential marketing tool, and, since it’s free, an extremely cost-efficient one. Connecting with B2B contacts on Facebook isn’t that different from keeping in touch with your friends or business associates—it just takes a little more thought and planning. The idea is to engage customers and prospects, …
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Persuading a prospect to become a customer often involves “showing up” a certain number of times—staying in touch with them on a regular basis so that when they need a product you represent, you’ll be the broker (or company) that comes to mind.
This does take some time and a certain amount of planning. The good news is that it doesn’t have to be expensive. …
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