When we think of advertising, most people think of billboards, TV ads, magazine spreads, or even online promotions. But you can also think smaller—on pens, mugs, flash drives, calendars, and more. These little advertising tools might not be as flashy as a high-production-value commercial or attention-grabbing billboard ad, but they have been shown to be both more effective and more cost-efficient as an advertising medium. …

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Blogging can be time-consuming and challenging—and for many insurance wholesalers, the benefits can be hard to determine. But there are plenty of them. Here are a few reasons why every business needs a blog—including yours.

If you think it’s hard, chances are your competitors do, too. Which means there’s an opening out there for you to leave your mark. Don’t think anyone would want to read …

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Most likely, many of your customers are on Facebook—either for personal or business purposes. This makes Facebook an essential marketing tool, and, since it’s free, an extremely cost-efficient one. Connecting with B2B contacts on Facebook isn’t that different from keeping in touch with your friends or business associates—it just takes a little more thought and planning. The idea is to engage customers and prospects, …

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What impression do you make on your prospects? Your demeanor, marketing collateral, and staff should all exemplify your company’s branding and message, but sometimes a little leave-behind or gift item can make an extra-special, more meaningful connection between your company and a potential new client.

With advertising specialty items, you have an opportunity to give a product that distinctly says, “This is who we …

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