Blogs, webinars, and various social media platforms all compete with e-newsletters for the time and attention of your audience. However, e-newsletters can still be very effective in promoting your expertise, nurturing relationships, and keeping your readers informed.
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Wholesale insurance brokers often play an important role in helping insurance agents and brokers close sales with clients who have very specific insurance needs. This is a big part of the value many wholesale brokers provide. Here are a few tips for sharpening your skills in this area.
Be the expert resource. At times, the selling insurance agent/broker will bring wholesale brokers in on their sales …
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As great as social media is, it can also be a challenge. It takes a lot of time and doesn’t always pay off. Sometimes it’s easy to lose sight of the social aspect of these platforms in the interest of getting some return for your investment, but this is a mistake. Here are some tips to make sure you’re taking best advantage of your social …
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In an age of email, social media, and ubiquitous websites, direct mail can seem like a dying art. Who sends actual mail anymore? The truth is, a lot of companies are cutting back on their direct mail—and that presents an opportunity. Sending promotions in the mail now makes you stand out. It might seem a little old-fashioned, but in a digitally connected society, there are …
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No matter how well-produced your webinar or how well-written your white paper, if it’s not on the right topic, it may not attract the audience you’re looking for. When developing new content, while production value, research, marketing, and other considerations are important, choosing the right topic is perhaps the most crucial element for success.
It’s time-consuming to sit through a webinar or read a white paper, …
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