If you’re marketing your business in any serious capacity, a marketing automation platform is a must-have.
A marketing automation platform is software that handles, automates, and tracks the results of multi-channel marketing campaigns. It streamlines processes and workflows for campaigns across multiple online channels, including email, social media, and websites. Platforms such as ActOn, Marketo, and Hubspot can make your marketing efforts far more effective and …
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In a time when social media dominates the marketing conversation for many brands, press releases are still just as effective as ever—both for large companies and start-ups. In fact, a strong press release strategy can work hand-in-hand with your social media marketing to drive visibility.
Here are a few reasons why you should be incorporating press releases into your communication strategy—and what goes into crafting a …
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Decades ago, the first impression you made with prospective customers might have been in person or through print marketing materials, such as a brochure. These days, your customers’ first impressions of you are likely to be formed online. Long before they meet you in person—if they ever do—your prospects visit your website.
That means your business website has to make a great impression. It’s not enough …
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The new year gives us all an opportunity to look back—to take stock of how far we’ve come, and what we can do in the future to go even farther. The insurance industry is rapidly changing, and it’s never been a more exciting time to be in the wholesale insurance business. Here are a few resolutions to consider when thinking about your goals in the …
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Content marketing is a smart strategy for the wholesale insurance industry, where building and showcasing specialized expertise can be key to attracting new business. LinkedIn is a great social media platform for reaching insurance agents and brokers. Writing and promoting articles on LinkedIn can get you in front of the agents and brokers you want to work with.
There are two ways to post content on …
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