Social media can be a useful marketing tool for the wholesale insurance industry. However, there are a few pitfalls to avoid when getting started and developing your social media strategy. Here are a few common mistakes wholesale insurance sellers make when tackling social media.
Not putting content first. Think about it: you share your expertise at trade shows and conventions, in industry magazines, and in plenty …
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Every business owner knows that marketing is an important part of growth, but for smaller businesses and those without a dedicated marketing team, it’s very often something that is neglected. Most often, businesses will focus on marketing just once or twice a year – when they receive an offer for a free ad, have a conversation with a colleague, …
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Twenty-eight-year-old Jennifer is a new mom. For the first time in her life, she has to think about the welfare of someone totally dependent on her, so she’s decided to explore insurance, but she doesn’t know where to start.
One day, in a rare quiet moment, Jennifer is logged on to Facebook and sees that her friend Ellen is connected with an insurance agent. She …
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Why should I get involved in Social Media? I don’t need to. Just because everyone else is doing it, doesn’t mean I have to.
Social Media will put you in touch with your customers (AND potential customers), and their needs/objectives more than any other …
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In a recent article released in Insurance Networking News, Steve Garmhausen reports that the use of social media among professionals is on an upswing. Here are the results of a survey:
50% claimed to have moderate to extensive experience with social media
43% said they regularly participated in at least one form
10% admitted they were social …