Digital marketing is any marketing that takes place online, from your website and email distribution list to your social media strategy. It can be a complex multi-level endeavor, or just involve your company website and LinkedIn account.
In 2019, you need an online marketing strategy – that’s where your prospects are, and where they expect to find you. According to SocialMediaToday, Facebook’s user count has …
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According to the Content Marketing Institute, content marketing is one of the best methods for online promotion. It gets three times the results of paid search and outbound marketing and costs approximately 62% less.
Wholesale insurance is particularly suited to content marketing because it’s a business where
brokers thrive on their expert reputations, and where agents turn to brokers for their biggest
insurance challenges. With content marketing, …
Generally, the prevailing advice for insurance professionals is that if you only have time to be on one social media platform, it should be LinkedIn.
However, your prospects also have lives outside of work. In 2018, there were over 1 billion users per month on Instagram according to a TechCrunch report. That’s more than double the users on Twitter—and chances are some of those users …
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Social media can be a fantastic tool for marketing your insurance business. Mostly, it’s free – but it’s also time-consuming. So how do you get the most out of social media without sinking hours into managing your accounts every day? Here are a few suggestions.
Schedule posts ahead of time. There are lots of tools, such as Buffer, Hootsuite and Later, that will let …
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There are now over 500 million people using LinkedIn, and 40% of its active users log on daily.
Of those, 61 million are influencers, according to a recent report by Foundation. That’s a lot of potential prospects! If you’re not already on LinkedIn, it might be a good idea to consider joining.
LinkedIn is one of the more important social media platforms in the insurance industry. …
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