Social media can be a useful marketing tool for the wholesale insurance industry. However, there are a few pitfalls to avoid when getting started and developing your social media strategy. Here are a few common mistakes wholesale insurance sellers make when tackling social media.
Not putting content first. Think about it: you share your expertise at trade shows and conventions, in industry magazines, and in plenty …
Full Article
LinkedIn is one of the top sites for professional networking online—and it brings a lot of benefits. But not everyone who uses LinkedIn gets the most they can out of it. Here are a few tips for fueling your presence on the site—and generating more business.
Share your articles around. There’s a feature on LinkedIn called “Trending in Your Network.” It marks out articles that …
Full Article
Insurance brokers are always looking for creative ways to expand their network, but many still don’t use the most powerful social media tool of all: LinkedIn.
You probably have a LinkedIn profile already, but did you know that, beyond putting yourself out there, you can also use LinkedIn to connect with prospects and form relationships with agents? Here are three powerful ways to use LinkedIn to …
Full Article
Twenty-eight-year-old Jennifer is a new mom. For the first time in her life, she has to think about the welfare of someone totally dependent on her, so she’s decided to explore insurance, but she doesn’t know where to start.
One day, in a rare quiet moment, Jennifer is logged on to Facebook and sees that her friend Ellen is connected with an insurance agent. She …
Full Article
Why should I get involved in Social Media? I don’t need to. Just because everyone else is doing it, doesn’t mean I have to.
Social Media will put you in touch with your customers (AND potential customers), and their needs/objectives more than any other …
Full Article