Content marketing is a smart strategy for the wholesale insurance industry, where building and showcasing specialized expertise can be key to attracting new business. LinkedIn is a great social media platform for reaching insurance agents and brokers. Writing and promoting articles on LinkedIn can get you in front of the agents and brokers you want to work with.

There are two ways to post content on …

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LinkedIn definitely cuts down the time it takes to create a great prospecting list. A few tips about how to leverage LinkedIn to create a strong prospect list are outlined below.

You can create a prospecting list from using any of your outside resources and other associations within the Insurance Industry. After that, you can sort the information and get your prospect list down to a …

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Social media can be a useful marketing tool for the wholesale insurance industry. However, there are a few pitfalls to avoid when getting started and developing your social media strategy. Here are a few common mistakes wholesale insurance sellers make when tackling social media.

Not putting content first. Think about it: you share your expertise at trade shows and conventions, in industry magazines, and in plenty …

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LinkedIn is one of the top sites for professional networking online—and it brings a lot of benefits. But not everyone who uses LinkedIn gets the most they can out of it. Here are a few tips for fueling your presence on the site—and generating more business.

Share your articles around. There’s a feature on LinkedIn called “Trending in Your Network.” It marks out articles that …

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Insurance brokers are always looking for creative ways to expand their network, but many still don’t use the most powerful social media tool of all: LinkedIn.

You probably have a LinkedIn profile already, but did you know that, beyond putting yourself out there, you can also use LinkedIn to connect with prospects and form relationships with agents? Here are three powerful ways to use LinkedIn to …

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