Wholesale insurance brokers build their businesses on the strength of their relationships—to both carriers and agents. But in the midst of the coronavirus pandemic, outreach can be a challenge. Your business associates are more distracted than ever, with very important concerns spanning financial solvency, personal health, and family.
There’s no question that this virus has affected every aspect of our lives. But you can still keep …
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Decades ago, the first impression you made with prospective customers might have been in person or through print marketing materials, such as a brochure. These days, your customers’ first impressions of you are likely to be formed online. Long before they meet you in person—if they ever do—your prospects visit your website.
That means your business website has to make a great impression. It’s not enough …
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The new year gives us all an opportunity to look back—to take stock of how far we’ve come, and what we can do in the future to go even farther. The insurance industry is rapidly changing, and it’s never been a more exciting time to be in the wholesale insurance business. Here are a few resolutions to consider when thinking about your goals in the …
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Content marketing is a smart strategy for the wholesale insurance industry, where building and showcasing specialized expertise can be key to attracting new business. LinkedIn is a great social media platform for reaching insurance agents and brokers. Writing and promoting articles on LinkedIn can get you in front of the agents and brokers you want to work with.
There are two ways to post content on …
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