Pay Per Click

PPC (or “Pay Per Click”) advertising is a type of ad where you pay a fee every time someone clicks on your link. You can set up PPC advertising on a variety of different platforms, but the type of PPC advertising we’re talking about here is more specific: paid search.

With paid search advertising, you set up PPC ads tied to specific search terms on Google. …

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Marketing automation

If you’re marketing your business in any serious capacity, a marketing automation platform is a must-have.

A marketing automation platform is software that handles, automates, and tracks the results of multi-channel marketing campaigns. It streamlines processes and workflows for campaigns across multiple online channels, including email, social media, and websites. Platforms such as ActOn, Marketo, and Hubspot can make your marketing efforts far more effective and …

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2018 wholesale

The new year gives us all an opportunity to look back—to take stock of how far we’ve come, and what we can do in the future to go even farther. The insurance industry is rapidly changing, and it’s never been a more exciting time to be in the wholesale insurance business. Here are a few resolutions to consider when thinking about your goals in the …

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