We are proud to announce the amazing companies who have signed on as Marketplace Sponsors of the 2012 Virtual Insurance Marketplace coming to you February 8 – 10, 2012! The sponsors are:
American Agents Alliance
The American Agents Alliance, a member-driven organization since 1962, empowers independent insurance agents and brokers to thrive through advocacy, education and networking.
We are proud to provide insurance agents and insurance brokers …
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When you first started building up your insurance agency or brokerage, you might have done what many business owners do: bypassed developing a marketing plan. Marketing is crucial to the growth and stability of any insurance business, and a solid marketing plan can put you in a position to consistently draw in new business. Here we explore the reasons why this is true.
1. A Marketing …
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10% of an insurance associations’ membership shows up at a tradeshow, but what about the other 90%…? MANY insurance agency owners and their staff have NEVER attended a tradeshow, either because of cost, distance, or because they’re a small office that can’t leave the business unmanned.
The truth is that traditional tradeshows are falling by the wayside, for financial and logistical reasons. Business expert Melanie Lindner wrote …
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Using virtual tradeshows is becoming increasingly more common, and the insurance industry is primed to benefit from this money-saving, time-saving online experience. So what is a virtual tradeshow?
If you look quickly at the picture above, you might at first mistake it for a traditional tradeshow. In fact, it’s the main lobby of a virtual tradeshow. With amazing advances in technology and graphics, companies who have …
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A study released by Merkle in 2009 showed that Americans are open to receiving promotional emails as long as the content is “relevant and valuable” to them. It’s likely that your clients and prospects consider their insurance needs “relevant and valuable” and, in fact, they’ll actively seek to sign up to receive these kinds of emails. With this in mind, email can be a powerful …
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