Social media can be a useful marketing tool for the wholesale insurance industry. However, there are a few pitfalls to avoid when getting started and developing your social media strategy. Here are a few common mistakes wholesale insurance sellers make when tackling social media.

Not putting content first. Think about it: you share your expertise at trade shows and conventions, in industry magazines, and in plenty …

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Every business owner knows that marketing is an important part of growth, but for smaller businesses and those without a dedicated marketing team, it’s very often something that is neglected. Most often, businesses will focus on marketing just once or twice a year – when they receive an offer for a free ad, have a conversation with a colleague, …

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For many insurance professionals, having a Facebook profile is a fun, interactive way to keep in touch with clients, family, and friends. But some resist signing up for Facebook because of privacy concerns.

Facebook has made great strides in improving the way your information can be displayed and your profile found. Since the new Timeline format has just gone into place, now is a great time …

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Twenty-eight-year-old Jennifer is a new mom. For the first time in her life, she has to think about the welfare of someone totally dependent on her, so she’s decided to explore insurance, but she doesn’t know where to start.

One day, in a rare quiet moment, Jennifer is logged on to Facebook and sees that her friend Ellen is connected with an insurance agent. She …

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