10% of an insurance associations’ membership shows up at a tradeshow, but what about the other 90%…? MANY insurance agency owners and their staff have NEVER attended a tradeshow, either because of cost, distance, or because they’re a small office that can’t leave the business unmanned.
The truth is that traditional tradeshows are falling by the wayside, for financial and logistical reasons. Business expert Melanie Lindner wrote …
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Using virtual tradeshows is becoming increasingly more common, and the insurance industry is primed to benefit from this money-saving, time-saving online experience. So what is a virtual tradeshow?
If you look quickly at the picture above, you might at first mistake it for a traditional tradeshow. In fact, it’s the main lobby of a virtual tradeshow. With amazing advances in technology and graphics, companies who have …
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The 2010 show being a first ever was a success and great learning experience!
We ended up having just over 800 attendees registered for the show. The overall report for the show told us that we had 466 Unique Visitors attend and they visited 875 times for an average visit of 33 minutes. This indicates that our Exhibitors provided enough compelling content …
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If you do some research you will find that virtual tradeshows have been around for awhile but I would guess that the technology is improving as each day passes. The concept is growing in popularity and I have decided to be the pioneer, so to speak, and bring a virtual event to retail insurance producers throughout the United States. Years of marketing in …
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