Exhibiting at a trade show is not cheap. You’ll invest in your booth, your marketing collateral, your staffing, and travel expenses—among other things. The expense can be worth it, but only if you generate revenue from having been there. Much of the time, this starts with a strong follow-up strategy.

Here are four tips to help you get the most return on investment from your next …

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When attending a trade show, you represent your company two ways: through your marketing collateral, and through your people. When it comes to both, the right strategic decisions can make a significant difference in how you’re perceived—and your success at the show. Here are a few things to consider.

Marketing Collateral and Strategy

When planning out your promotional strategy, be aware of the different types of collateral …

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Don’t have the time or budget to attend a trade show? Do it online. Virtual trade shows are becoming more and more popular in a wide range of industries—and it’s easy to see why. Here are a few advantages they can have.

They’re affordable. With a virtual trade show, you don’t have to pay travel costs such as hotel rooms, plane tickets, and food for yourself …

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October 25, 2013—On October 16-17, 2013, Trusted Choice held its first Virtual Experience trade show. The Trusted Choice Virtual Experience is an online insurance tradeshow exclusive to Trusted Choice member agencies and Trusted Choice Company and MGA Partners. This virtual insurance tradeshow is like a physical tradeshow, but attendees attend online from a computer wherever they can access the Internet. Attendees enjoy the …

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The 2013 Virtual Insurance Marketplace will share technology topics, insurance markets, and services with California retail property and casualty insurance agents and brokers, as they interact with industry-leading sponsors and exhibitors and listen to insightful presentations. The show takes place on May 29 – 30, 2013.

Fairfield, CA


Now in its third year, the 2013 Virtual Insurance Marketplace, brought …

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