When you tell a crowd of people that you’re in the wholesale insurance business, do you ever see some eyes glaze over? People who aren’t in insurance themselves might see the business as bland and boring. But as a wholesale insurance broker, it’s likely you deal with interesting companies, people, and products all day—and, if asked, could talk at length about everything you find fascinating …Full Article
Exhibiting at a trade show is not cheap. You’ll invest in your booth, your marketing collateral, your staffing, and travel expenses—among other things. The expense can be worth it, but only if you generate revenue from having been there. Much of the time, this starts with a strong follow-up strategy.
Here are four tips to help you get the most return on investment from your next …Full Article
Most likely, many of your customers are on Facebook—either for personal or business purposes. This makes Facebook an essential marketing tool, and, since it’s free, an extremely cost-efficient one. Connecting with B2B contacts on Facebook isn’t that different from keeping in touch with your friends or business associates—it just takes a little more thought and planning. The idea is to engage customers and prospects, …Full Article
Persuading a prospect to become a customer often involves “showing up” a certain number of times—staying in touch with them on a regular basis so that when they need a product you represent, you’ll be the broker (or company) that comes to mind.
This does take some time and a certain amount of planning. The good news is that it doesn’t have to be expensive. …Full Article
Social media can be a useful marketing tool for the wholesale insurance industry. However, there are a few pitfalls to avoid when getting started and developing your social media strategy. Here are a few common mistakes wholesale insurance sellers make when tackling social media.
Not putting content first. Think about it: you share your expertise at trade shows and conventions, in industry magazines, and in plenty …Full Article