Generally, the prevailing advice for insurance professionals is that if you only have time to be on one social media platform, it should be LinkedIn.
However, your prospects also have lives outside of work. In 2018, there were over 1 billion users per month on Instagram according to a TechCrunch report. That’s more than double the users on Twitter—and chances are some of those users …
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Social media can be a fantastic tool for marketing your insurance business. Mostly, it’s free – but it’s also time-consuming. So how do you get the most out of social media without sinking hours into managing your accounts every day? Here are a few suggestions.
Schedule posts ahead of time. There are lots of tools, such as Buffer, Hootsuite and Later, that will let …
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There are now over 500 million people using LinkedIn, and 40% of its active users log on daily.
Of those, 61 million are influencers, according to a recent report by Foundation. That’s a lot of potential prospects! If you’re not already on LinkedIn, it might be a good idea to consider joining.
LinkedIn is one of the more important social media platforms in the insurance industry. …
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Both new legal requirements and the changing game of social media will make email marketing more strategic than ever in the coming months and years. Here’s how we see email marketing changing.
Opt-in consent is becoming even more important. On May 25, the General Data Protection Regulation (GDPR) was implemented across the European Union—dramatically increasing requirements for companies to protect personal data for European citizens.
If …
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If you’re marketing your business in any serious capacity, a marketing automation platform is a must-have.
A marketing automation platform is software that handles, automates, and tracks the results of multi-channel marketing campaigns. It streamlines processes and workflows for campaigns across multiple online channels, including email, social media, and websites. Platforms such as ActOn, Marketo, and Hubspot can make your marketing efforts far more effective and …
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