Content marketing is a smart strategy for the wholesale insurance industry, where building and showcasing specialized expertise can be key to attracting new business. LinkedIn is a great social media platform for reaching insurance agents and brokers. Writing and promoting articles on LinkedIn can get you in front of the agents and brokers you want to work with.

There are two ways to post content on …

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As a wholesale insurance broker, nothing is more important to your business than your relationships. The connections you forge with insurance brokers and agents, as well as markets, can help you build your business like nothing else. However, especially when you’re just starting out, it can be difficult to establish those contacts.

Social media can be a powerful tool in positioning yourself as an expert in …

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More than 2 billion people worldwide use social media platforms such as Twitter, LinkedIn, Facebook, and Instagram—and the number is growing. The old marketing adage says to go where your audience is, and one thing is clear: no matter what type of prospect you’re looking to attract, they can be found somewhere on social media. So should insurance agents incorporate paid social media marketing into …

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How to Nail an Authentic Tone on Social Media—While Staying Professional

Capturing the right tone on social media can be difficult for wholesale insurance brokers in particular. Most social media experts advise companies to try for an approachable, humanizing tone that’s likable and authentic. However, insurance is a conservative business—and many wholesale brokerages are not comfortable with getting too personal or relaxed on social media. Here are a few tips for nailing a tone that’s authentic, …

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Like banking, medicine, and law, the insurance industry tends to be fairly conservative. There’s nothing wrong with that in and of itself, but with more wholesale insurance brokerages and other insurance companies getting into social media, it can sometimes lead to some off-tone messaging. Trying to maintain a formal, all-business tone doesn’t always work well in social media.

We’re not advocating being unprofessional or inappropriate in …

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