Your subject line is the first impression your marketing email makes on a reader—and it has to be a good one. If you’re not getting the open rates you want in your marketing emails, it’s worth it to re-examine the subject lines you’re using and see if there’s room for improvement.
Here are a few tips.
Make it urgent. The ultimate salesy language is the imperative to …
Full ArticleSocial media can be a fantastic tool for marketing your insurance business. Mostly, it’s free – but it’s also time-consuming. So how do you get the most out of social media without sinking hours into managing your accounts every day? Here are a few suggestions.
Schedule posts ahead of time. There are lots of tools, such as Buffer, Hootsuite and Later, that will let …
Full ArticleThere are now over 500 million people using LinkedIn, and 40% of its active users log on daily.
Of those, 61 million are influencers, according to a recent report by Foundation. That’s a lot of potential prospects! If you’re not already on LinkedIn, it might be a good idea to consider joining.
LinkedIn is one of the more important social media platforms in the insurance industry. …
Full ArticleBlogging can bring great advantages across a wide variety of industries. But is it worth the time for wholesale insurance brokers?
According to ZoomInfo, US-based Internet users spend 3x more time on blogs than they do on email. That statistic alone makes blogging worth it for most people in most industries. However, keeping a consistent blog can involve a not-insignificant time commitment. We believe wholesale …
Full ArticleIt’s the start of 2019 and it’s time to resolve. Here are four things you can do to up your game in the coming year.
Give your website a revamp. What’s up with your branding these days? Is your website mobile-friendly? If your branding and visuals haven’t been updated in a few years, they may be coming off a little stale—and nobody can afford to …
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