When delivering a webinar, you want your audience to be paying attention to you—not your outfit. You need to look good—first impressions are important—but your outfit can’t be too distracting. Ideally, it will be just as formal or casual as your audience expects. Here are a few tips for dressing to present.
Your clothes should fit well and be neat. No matter what you wear, make …
Full ArticleBack at the end of 2012, Matt Cutts of Google made a provocative announcement that links in press releases have no value in SEO. This was shocking to SEO’s at the time, but not actually the complete condemnation of press releases that it sounds. Press releases do have great value as a tool to build brand awareness, increase website traffic, and even improve SEO rankings—regardless …
Full ArticleThe wholesale insurance business is becoming highly competitive, and more specialized than ever. Setting yourself apart can be crucial in attracting new business. That’s where your USP comes in.
“USP” stands for Unique Selling Proposition. It’s a simple phrase or sentence that expresses what makes you different from your competitors in a way your audience immediately understands. It tells them what makes you valuable and unique—and …
Full ArticleThe stereotype states that insurance is “boring”—but, especially if you’re a wholesale broker, nothing could be further from the truth. The wholesale insurance business is all about placing challenging risk that doesn’t fit with standard markets. When written well, there are plenty of opportunities to delve into topics that both insurance agents and more casual readers will find interesting. Here are a few ideas for …
Full ArticleCapturing the right tone on social media can be difficult for wholesale insurance brokers in particular. Most social media experts advise companies to try for an approachable, humanizing tone that’s likable and authentic. However, insurance is a conservative business—and many wholesale brokerages are not comfortable with getting too personal or relaxed on social media. Here are a few tips for nailing a tone that’s authentic, …
Full Article