Every year, the Insurance Industry Charitable Foundation runs its eight-day Week of Giving—where insurance professionals from all over the country join up with nonprofit organizations to volunteer in their communities.
This year, Kristen Nevins from Direct Connection Advertising & Marketing volunteered to help serve meals at Father Joe’s Village in downtown San Diego. While there, Kristen met up with the team from Insurance Journal, as well …
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Anita Nevins has served the P&C insurance industry in various marketing roles since 1986. In 2003, she established Direct Connection Advertising & Marketing, a boutique agency specializing in advertising, strategic marketing and communications for the industry.
Her work has helped clients connect with target audiences, increase brand exposure, drive website traffic and generate leads to grow their business. While her team has grown, Nevins continues to …
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The new year gives us all an opportunity to look back—to take stock of how far we’ve come, and what we can do in the future to go even farther. The insurance industry is rapidly changing, and it’s never been a more exciting time to be in the wholesale insurance business. Here are a few resolutions to consider when thinking about your goals in the …
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Content marketing is a smart strategy for the wholesale insurance industry, where building and showcasing specialized expertise can be key to attracting new business. LinkedIn is a great social media platform for reaching insurance agents and brokers. Writing and promoting articles on LinkedIn can get you in front of the agents and brokers you want to work with.
There are two ways to post content on …
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Webinars can be great for professionals in a variety of industries, but they’re especially powerful for wholesale insurance brokers. In this business, there is an increasing push to specialize—and what you know is key to generating business and interested leads. Here are a few reasons why wholesale insurance professionals should consider hosting webinars.
They’re perfect for collecting qualified leads. The more specialized the topic you …
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