Business Blogging for Wholesale Insurance Brokers: Tips for Success

The stereotype states that insurance is “boring”—but, especially if you’re a wholesale broker, nothing could be further from the truth. The wholesale insurance business is all about placing challenging risk that doesn’t fit with standard markets. When written well, there are plenty of opportunities to delve into topics that both insurance agents and more casual readers will find interesting. Here are a few ideas for …

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How to Nail an Authentic Tone on Social Media—While Staying Professional

Capturing the right tone on social media can be difficult for wholesale insurance brokers in particular. Most social media experts advise companies to try for an approachable, humanizing tone that’s likable and authentic. However, insurance is a conservative business—and many wholesale brokerages are not comfortable with getting too personal or relaxed on social media. Here are a few tips for nailing a tone that’s authentic, …

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Marketing and social media can be work-intensive, especially if you’re handling it on top of all the other demands of a busy wholesale insurance brokerage. But even as a smaller company, you can set up some automated processes to make it easier. Here are a few things you can easily automate—that may generate outstanding returns.

Your social media posts. You can use a tool like Hootsuite …

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Most wholesale insurance brokers are aware of LinkedIn, Twitter, and Facebook as potential marketing platforms. But there are a wide range of others as well—some that focus more on the visual than on text-based updates. A picture may say a thousand words, and video might be a great sales tool—but can visual social media platforms work for brokers?

The answer is that yes, they can. We’ll …

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Niche Marketing for Wholesale Insurance Brokers: Where to Start

Many wholesale insurance brokerages are generalists—what they focus on is the risk that’s too challenging for the standard market, across all specializations. Niche marketing takes that one step further. Instead of specializing in challenging risk across any insurance area, you’re focusing in on one specific area—like excess transportation, cyber liability, or neutraceuticals, or specializations like those in a specific region.

Niche marketing can be an extremely …

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