Cannabis

As of this writing, cannabis is legal for both medical and recreational use in 11 states, and legal for medical use only in 22. In the short time it’s been legal, cannabis is already a booming business, projected to generate over $22 billion in revenue by 2022.

But there are significant challenges when it comes to insuring cannabis businesses. The patchwork legal landscape is one such …

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Holiday Card

For many people, the holidays are a slow period. As a wholesale broker, this may be true for you as well—but it doesn’t have to be. Here are a few ideas to keep connected with your audience—and keep the qualified leads coming in over the holidays.

Do a holiday giveaway. The spirit of the holidays is all about generosity. So how can you show that spirit …

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Reading magazine

No doubt you subscribe to a few insurance journals—like Insurance Business America, Risk & Insurance, Claims Magazine, or Insurance Age. But have you thought about writing and publishing an article in one of these journals?

Trade journals are often glad to have articles from established professionals sharing their perspective. Here are a few reasons wholesale insurance brokers should write for trade insurance …

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Discussion Group

There are more than 645 million active users on LinkedIn https://about.linkedin.com/ – it’s the preferred social media platform for those in the insurance industry. And, unlike other social media platforms, it’s a great place for long-form blog content strategy.

So how do you publish great content that gets noticed on LinkedIn? Here are four key tips.

1. Join Industry Discussion Groups
Where are the insurance agents you …

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Podcast

According to the Content Marketing Institute, content marketing is one of the best methods for online promotion. It gets three times the results of paid search and outbound marketing and costs approximately 62% less.

Wholesale insurance is particularly suited to content marketing because it’s a business where
brokers thrive on their expert reputations, and where agents turn to brokers for their biggest
insurance challenges. With content marketing, …

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