Cannabis

As of this writing, cannabis is legal for both medical and recreational use in 11 states, and legal for medical use only in 22. In the short time it’s been legal, cannabis is already a booming business, projected to generate over $22 billion in revenue by 2022.

But there are significant challenges when it comes to insuring cannabis businesses. The patchwork legal landscape is one such …

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Holiday Card

For many people, the holidays are a slow period. As a wholesale broker, this may be true for you as well—but it doesn’t have to be. Here are a few ideas to keep connected with your audience—and keep the qualified leads coming in over the holidays.

Do a holiday giveaway. The spirit of the holidays is all about generosity. So how can you show that spirit …

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Marketing

Digital marketing is any marketing that takes place online, from your website and email distribution list to your social media strategy. It can be a complex multi-level endeavor, or just involve your company website and LinkedIn account.

In 2019, you need an online marketing strategy – that’s where your prospects are, and where they expect to find you. According to SocialMediaToday, Facebook’s user count has …

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Pay Per Click

PPC (or “Pay Per Click”) advertising is a type of ad where you pay a fee every time someone clicks on your link. You can set up PPC advertising on a variety of different platforms, but the type of PPC advertising we’re talking about here is more specific: paid search.

With paid search advertising, you set up PPC ads tied to specific search terms on Google. …

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Person receiving email

Both new legal requirements and the changing game of social media will make email marketing more strategic than ever in the coming months and years. Here’s how we see email marketing changing.

 

Opt-in consent is becoming even more important. On May 25, the General Data Protection Regulation (GDPR) was implemented across the European Union—dramatically increasing requirements for companies to protect personal data for European citizens.

 

If …

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