Blogging can bring great advantages across a wide variety of industries. But is it worth the time for wholesale insurance brokers?
According to ZoomInfo, US-based Internet users spend 3x more time on blogs than they do on email. That statistic alone makes blogging worth it for most people in most industries. However, keeping a consistent blog can involve a not-insignificant time commitment. We believe wholesale …
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It’s the start of 2019 and it’s time to resolve. Here are four things you can do to up your game in the coming year.
Give your website a revamp. What’s up with your branding these days? Is your website mobile-friendly? If your branding and visuals haven’t been updated in a few years, they may be coming off a little stale—and nobody can afford to …
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Want to find out what your customers really think? The simplest way is to ask. Customer surveys can be a powerful tool for taking the pulse of your customer base, adjusting your marketing and service, and strengthening your business.
But “simple” doesn’t always translate to “easy.” There’s a right and wrong way to do customer surveys. Here are a few tips to make sure you get …
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Every year, the Insurance Industry Charitable Foundation runs its eight-day Week of Giving—where insurance professionals from all over the country join up with nonprofit organizations to volunteer in their communities.
This year, Kristen Nevins from Direct Connection Advertising & Marketing volunteered to help serve meals at Father Joe’s Village in downtown San Diego. While there, Kristen met up with the team from Insurance Journal, as well …
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You’ve spent a lot of time building up your email marketing list—collecting contact information on your website and in person. Now it’s time to cut that list down.
This is an essential step. Because a long list of unengaged subscribers could be actively hurting your email marketing—including the metrics, deliverability, and profitability of your campaigns.
This is a prevalent problem. According to ReturnPath, approximately 1 in 5 …
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