PPC (or “Pay Per Click”) advertising is a type of ad where you pay a fee every time someone clicks on your link. You can set up PPC advertising on a variety of different platforms, but the type of PPC advertising we’re talking about here is more specific: paid search.
With paid search advertising, you set up PPC ads tied to specific search terms on Google. …
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Generally, the prevailing advice for insurance professionals is that if you only have time to be on one social media platform, it should be LinkedIn.
However, your prospects also have lives outside of work. In 2018, there were over 1 billion users per month on Instagram according to a TechCrunch report. That’s more than double the users on Twitter—and chances are some of those users …
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Your subject line is the first impression your marketing email makes on a reader—and it has to be a good one. If you’re not getting the open rates you want in your marketing emails, it’s worth it to re-examine the subject lines you’re using and see if there’s room for improvement.
Here are a few tips.
Make it urgent. The ultimate salesy language is the imperative to …
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Social media can be a fantastic tool for marketing your insurance business. Mostly, it’s free – but it’s also time-consuming. So how do you get the most out of social media without sinking hours into managing your accounts every day? Here are a few suggestions.
Schedule posts ahead of time. There are lots of tools, such as Buffer, Hootsuite and Later, that will let …
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There are now over 500 million people using LinkedIn, and 40% of its active users log on daily.
Of those, 61 million are influencers, according to a recent report by Foundation. That’s a lot of potential prospects! If you’re not already on LinkedIn, it might be a good idea to consider joining.
LinkedIn is one of the more important social media platforms in the insurance industry. …
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