Reading magazine

No doubt you subscribe to a few insurance journals—like Insurance Business America, Risk & Insurance, Claims Magazine, or Insurance Age. But have you thought about writing and publishing an article in one of these journals?

Trade journals are often glad to have articles from established professionals sharing their perspective. Here are a few reasons wholesale insurance brokers should write for trade insurance …

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Discussion Group

There are more than 645 million active users on LinkedIn https://about.linkedin.com/ – it’s the preferred social media platform for those in the insurance industry. And, unlike other social media platforms, it’s a great place for long-form blog content strategy.

So how do you publish great content that gets noticed on LinkedIn? Here are four key tips.

1. Join Industry Discussion Groups
Where are the insurance agents you …

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Marketing

Digital marketing is any marketing that takes place online, from your website and email distribution list to your social media strategy. It can be a complex multi-level endeavor, or just involve your company website and LinkedIn account.

In 2019, you need an online marketing strategy – that’s where your prospects are, and where they expect to find you. According to SocialMediaToday, Facebook’s user count has …

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Podcast

According to the Content Marketing Institute, content marketing is one of the best methods for online promotion. It gets three times the results of paid search and outbound marketing and costs approximately 62% less.

Wholesale insurance is particularly suited to content marketing because it’s a business where
brokers thrive on their expert reputations, and where agents turn to brokers for their biggest
insurance challenges. With content marketing, …

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