For wholesale insurance brokers, relationships with insurance agents are essential to a thriving business. Your relationships with insurance agents are crucial, and agents rely on these relationships when looking to place difficult risks. For many wholesale brokers, the depth and quality of the relationships they form can make them stand out in the business. Here are a few ways you can nurture and strengthen your …Full Article
Blogs, webinars, and various social media platforms all compete with e-newsletters for the time and attention of your audience. However, e-newsletters can still be very effective in promoting your expertise, nurturing relationships, and keeping your readers informed.Full Article
Wholesale insurance brokers often play an important role in helping insurance agents and brokers close sales with clients who have very specific insurance needs. This is a big part of the value many wholesale brokers provide. Here are a few tips for sharpening your skills in this area.
Be the expert resource. At times, the selling insurance agent/broker will bring wholesale brokers in on their sales …Full Article
As great as social media is, it can also be a challenge. It takes a lot of time and doesn’t always pay off. Sometimes it’s easy to lose sight of the social aspect of these platforms in the interest of getting some return for your investment, but this is a mistake. Here are some tips to make sure you’re taking best advantage of your social …Full Article
In an age of email, social media, and ubiquitous websites, direct mail can seem like a dying art. Who sends actual mail anymore? The truth is, a lot of companies are cutting back on their direct mail—and that presents an opportunity. Sending promotions in the mail now makes you stand out. It might seem a little old-fashioned, but in a digitally connected society, there are …Full Article