Approximately 80% of leads never lead to sales, but it doesn’t have to be this way.

A strong lead nurturing strategy starts before you have a conversation with the lead. There are concrete steps you can take, both during the process and before it happens, to keep the lead’s interest and encourage them to work with you. Here are a …

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Improving Your Customer Service in the Time of COVID-19

All industries have faced major changes during the coronavirus pandemic. The insurance industry is no different. According to a study on Statista, the industry is projected to lose over $203 billion as a result of the pandemic.

As a wholesale insurance broker, you’re an expert resource for insurance agents who are probably facing serious challenges to their businesses at the …

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The coronavirus has had a devastating impact on everyone’s lives. We’re now living in an unusual time where everyone in your audience likely has at least one thing in common: they’re all feeling the effects of COVID, one way or another.

That means there’s an opportunity for you to speak to everyone in your demographic by discussing COVID-related issues, especially as they apply to the types …

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Networking for Wholesale Insurance Brokers During the Coronavirus Pandemic

In the midst of the COVID-19 pandemic, when conferences, events, and business gatherings of all kinds have been canceled, it can be tough to see an opportunity to build and nurture your list of business contacts. And for many people, that may not seem like the most pressing concern.

But for those in the insurance industry—wholesale insurance in particular—building and cultivating professional relationships is a crucial …

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Customer Relationships

Wholesale insurance brokers build their businesses on the strength of their relationships—to both carriers and agents. But in the midst of the coronavirus pandemic, outreach can be a challenge. Your business associates are more distracted than ever, with very important concerns spanning financial solvency, personal health, and family.

There’s no question that this virus has affected every aspect of our lives. But you can still keep …

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