Things are opening up again in many parts of the country, and many workers are being called back to the office. But for many, the world has changed – even if the dated office carpeting hasn’t.
Those who have been working from home for the past few months have had to learn to navigate a new normal: wearing “Zoom shirts” for online meetings, spending the rest …
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Email marketing is one of the most effective modes of outreach available to marketers today. According to some studies, email generates approximately $38 for every $1 spent on email marketing campaigns.
But to effectively market your business through email, you’ll need an email marketing platform – and there are a lot to choose from. Here are …
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If you send bulk marketing emails through Outlook, you’re taking a risk. Eventually, this could get you blacklisted – and effect your entire organization’s ability to communicate via email.
If you send bulk emails through Outlook, the Internet’s mail servers could decide that you’re spamming. And if they decide that, they can block your ability to send emails through the IP address you’re using, which can …
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If you are sending marketing emails, it might seem appropriate to do so with the email platform you already use, such as Gmail or Outlook. There are some immediate advantages to sending emails this way, including that you’re already familiar with the platform, and it’s free.
But these platforms are not made for bulk email marketing, and doing so can sabotage your marketing efforts. Here’s a …
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Webinars can be a valuable tool for wholesale insurance brokers—both for marketing and education. Here are a few ways wholesale brokers can use webinars in their practice.
As a Lead Generation Tool
If you’re producing a webinar on a new insurance product, chances are that the people who sign up to watch that webinar have a high level of interest in that product.
If your goal is to …
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