As a wholesale insurance broker, it’s crucial that the agents you work with have a strong sense of your areas of expertise—and the value you bring to them as a partner in their own businesses. If your website is a genuine resource to visiting insurance agents, it will do a large amount of sales work for you. Here are a few components of a website …
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On April 21, 2015, Google released a new algorithm update. Whenever it does this, website rankings get reshuffled as some long-held SEO practices either stop working or actively start hurting website rankings. Google’s recent mobile-ready release focuses on rewarding websites that are friendly and visible to mobile devices—and will improve searchers’ ability to get the search results they want on those devices.
To searchers, this is …
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Content marketing: it’s more than a trendy buzzword. It’s a type of marketing that’s perfectly suited to wholesale insurance brokers. If you’re in the business of being an expert resource to the agents you work with—and if the principal commodity you’re selling is your in-depth expertise in certain specialty lines and the markets that sell them—then you’re missing out if you don’t have a solid …
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So you’ve written a white paper to showcase your insurance expertise. It’s well focused, well written, backed up by research, and provides valuable information to your target audience. This is no easy feat, and you are to be congratulated. However, the process isn’t over. Now you’ll have to get the word out about it.
Give it its own dedicated landing page. It’s not unusual for white …
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White papers are important marketing tools for insurance wholesale brokers and anyone else for whom their expertise is a huge part of what they sell. White papers can be an important vehicle for showcasing your expertise and educating insurance agents about the coverage and markets you work with. Here are a few mistakes to avoid when writing one.
Not knowing why you’re writing. White papers can …
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