The stats are in—email is influential, especially for B2B markets.
According to ImaginePub.com, they’re the third most influential source of info for professionals, behind only colleague and thought-leader recommendations. Especially if you sell commercial insurance, that’s important to know when planning your campaigns. Read more here.
But before you can influence your prospects, you need to make sure they’re seeing your emails to begin with.
“Email …
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Both new legal requirements and the changing game of social media will make email marketing more strategic than ever in the coming months and years. Here’s how we see email marketing changing.
Opt-in consent is becoming even more important. On May 25, the General Data Protection Regulation (GDPR) was implemented across the European Union—dramatically increasing requirements for companies to protect personal data for European citizens.
If …
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Think email is dead? Think again.
A study completed by the Radicati Group in 2017 estimated there were 3.7 billion email accounts in existence worldwide, and we were sending an average of 269 billion emails per day. These trends are on the rise year over year.
If you’re marketing your wholesale insurance business, email is a great way to reach out to the agents and brokers …
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Anita Nevins has served the P&C insurance industry in various marketing roles since 1986. In 2003, she established Direct Connection Advertising & Marketing, a boutique agency specializing in advertising, strategic marketing and communications for the industry.
Her work has helped clients connect with target audiences, increase brand exposure, drive website traffic and generate leads to grow their business. While her team has grown, Nevins continues to …
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GDPR stands for General Data Protection Regulation. It’s a set of rules implemented in the European Union, designed to give people in all EU countries more control over how their personal data is used by advertisers—and simplify compliance for businesses across Europe.
These new rules require companies to protect the personal data they collect, document how that data is protected, and get consent for use of …
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