The new year gives us all an opportunity to look back—to take stock of how far we’ve come, and what we can do in the future to go even farther. The insurance industry is rapidly changing, and it’s never been a more exciting time to be in the wholesale insurance business. Here are a few resolutions to consider when thinking about your goals in the new year.
Modernize your website. How long has it been since your website had an overhaul? True, insurance is a conservative business—but your online presence needs to reflect the business, strengths, specializations, and services you offer now. Go through your website and see whether the information is no longer accurate, the look is dated, or it isn’t mobile-friendly. Your website is your online storefront, and it’s crucial in attracting new business.
Track your time. Are you constantly feeling strapped for time at work? It can be easy to get bogged down in details of your business that don’t make you money. How much can you outsource? This year, take some time to monitor how you spend your time in a typical workday, identify activities that don’t pay off, and look into hiring extra help.
Try something new. Ever consider prospecting for new insurance agents via LinkedIn? How about joining a new networking organization or writing an article for an insurance publication? All of these things can help you grow your business—and if that’s one of your goals in the new year, it’s worth a shot. Consider one new thing you can try every month—or every couple of months—and stick with the strategies that work.
Consider what sets you apart. In the insurance business, it can be difficult to differentiate. But there are reasons why the insurance agents you work with chose you and not a competitor.
If you know those reasons—the exceptional service you provide, the connections you have to important markets, or your in-depth expertise in a challenging insurance field—you can use that in your marketing materials, and easily attract new business. Take stock of what you do best, and talk to your insurance agents to get their perspective.
This new year, take some time to do crucial things to grow your business. Free up some time, make new connections, try a new way of marketing yourself, and modernize your marketing materials. With these steps, hopefully the coming year will be the strongest yet for your business.