Featured Services

Our proven methodology gives you an edge over your competitors.

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Campaigns That Convert


We design and implement integrated online and print advertising campaigns that get results in the insurance market.
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Marketing Planning


We craft goal-centered marketing plans that put you in front of the right audience.
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Email & Social Media Marketing


Expand your reach and build your audience with our proactive email and social media marketing services.
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Content Marketing


Nurture your prospects, build your reputation, and improve your SEO with blog posts, white papers, webinar scripts, and more from our content team.
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Support & Maintenance


We’ll update your print and online publications, maintain your website, conduct analytics reporting, and make your life easier.
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  • We Hear You

    Direct Connection Advertising & Marketing has been one of the best investments I've made to help me promote my business and expertise in the Insurance Industry. Anita and her team tailor my marketing and promotion programs based on my budget and give me individualized attention. It's great to know that I have a team of people behind me to help me grow my business. It's almost like having my own marketing department without the overhead.

    Emil Moskowitz, Cal Inspection Bureau
  • We Hear You

    We’ve been using Anita and her company, Direct Connection Advertising and Marketing, for over 3 years now and are very happy with the results we are getting through the email marketing and social media channels she has established, marketed and maintained for us. Anita is cutting-edge with her approach and always seems to have new and fresh ideas. The best part is that we get “big company” ideas with that one-on-one personal touch … really the best of both worlds!

    Mark Kaufman, Monarch E&S Insurance Services

Our Words

Learn more about trends and strategies in insurance marketing by reading our blog.

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Wardrobe Tips for Webinar Presenters

Posted on April 12, 2017


When delivering a webinar, you want your audience to be paying attention to you—not your outfit. You need to look good—first impressions are important—but your outfit can’t be too distracting. Ideally, it will be just as formal or casual as your audience expects. Here are a few tips for dressing to present.

Your clothes should fit well and be neat. No matter what you wear, make …

Should You Use Press Releases for Marketing Purposes? Pros and Cons.

Posted on November 16, 2016


Back at the end of 2012, Matt Cutts of Google made a provocative announcement that links in press releases have no value in SEO. This was shocking to SEO’s at the time, but not actually the complete condemnation of press releases that it sounds. Press releases do have great value as a tool to build brand awareness, increase website traffic, and even improve SEO rankings—regardless …